Intwasa Arts Festival koBulawayo is the biggest Arts festival in the Southern part Zimbabwe. It's a multi-disciplinary arts festival that brings together various art forms within one platform. The festival is aimed at celebrating artistic talent present locally, regionally and globally and facilitating the cross-fertilization of ideas, collaborations and exchanges between various arts and disciplines.

We looked to their audience and values to develop a website that instantly delivered the most demanded content on their website. This lead to a widespread redesign of the Intwasa website and content management system to align it with their digital marketing strategy.

Top of Intwasa's priorities was providing schedules to artists, patrons and funding partners. This was to help them plan events and activities around the set program.

The resulting website was one that showcased the culture of the community from which Intwasa Festival is held. It also prioritized the content and user needs of the website visitors, based off their traffic analytics.