For over 20 years Medaid Diagnostics has been a distributor of high quality specialty medical devices for obstetrics, urology, gynecology, and neonatology. They offer a wide range of equipment, disposables and instruments to meet the needs of healthcare professionals within the SADC region. Medaid required a website that communicated effectively their product and service offering to key decision makers in the healthcare industry.

Our team led an end-to-end redesign of their website to prepare for a social + digital marketing presence. As healthcare solutions providers, their website had to be designed in a manner that built trust in their brand and the accurately represented the international brands they represent.

We also presented products that clearly represented the wide range of their products and instruments. Also providing easy ways for visitors to request for their company profile and product catalogs.

A simple and easy to navigate website a that raised the average session duration by 60% and lowered the bounce rate by close to 30%. The new website also increased the number of page visits per unique visitor.